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· COPYWRITING AND EDITING · GRAPHIC DESIGN AND LAYOUT ·
Isn't it time you called in the professionals?

WRITING YOUR DESIGN BRIEF

VITAL INFORMATION

Project title:

Project description: [eg new corporate ID including stationery, advertising literature, point-of-sale material, in-house magazine etc].

Start date:

Finish date:

Company profile

  • What does your organisation do?
  • How long have you been established; how many staff do you employ?
  • What is your niche market?
  • How do you fit into your industry sector?

Your aims

  • What do you want to achieve with this project? [eg generate sales, encourage enquiries, glean information etc].

If you are struggling here, then the whole exercise has already achieved one purpose – to clarify your thoughts and help find flaws in what you'd thought was a solid idea.

Your target audience

  • Who are your primary and secondary audience – demographics, age etc?
  • What do they already believe about your company?
  • What do you want them to learn about you through this project?

Your budget and timescales

  • Rough budget expectation; maximum budget available.
  • Essential timescales to be met [eg dates of trade fairs, publications etc.]

Design examples

Collect some examples of what you consider to be effective or relevant design – yours or another company's marketing materials, for example. Also what you don't like.

Starting points in terms of:

  • colour
  • imagery
  • quantity and quality of text
  • typography
  • general 'look and feel'.

Click for some FIRST ESSENTIALS and tips on WRITING ABOUT YOUR BUSINESS.